top of page
THE IDEA
What if luxury fashion came with a little room to play?
MARC JACOBS x LEGO: MAKE YOUR MARC
A conceptual collaboration that brings Marc Jacobs’ playful aesthetic together with LEGO’s world of imagination, transforming everyday fashion into something collectible, customizable, and personal.
THE OPPORTUNITY
Marc Jacobs speaks through fashion and individuality, LEGO through imagination and play. I saw an opportunity to bridge those worlds for a generation drawn to nostalgia, collectible products, and personal expression.
PROJECT OVERVIEW
2026
THE PROCESS
The challenge was to create something more than just a logo cross-over and to have interactive connection between fashion and play.
Brand & Cultural Research: Analyzed both brands’ identities, partnerships, and shared values, alongside cultural trends in nostalgia, collectible culture, and personalization.
Consumer Insights: Identified opportunities to use play as self-expression, nostalgia as an emotional connection, and customization as a driver of consumer engagement.
Strategic Positioning: Developed Make Your Marc, a conceptual collaboration combining luxury fashion with LEGO’s buildable, customizable approach to creativity.
Concept Development: Explored customizable accessories, collectible design details, and interactive brand experiences to bring the collaboration to life.
OUTCOME
The goal was to create products that are interactive and modular to target different age groups.
2 Collectible Products
1 beauty product & 1 accessory
Pop Up Shop
Experiential Marketing
bottom of page