Gentle Monster | Portfolio

GENTLE MONSTER: BETWEEN DOORS

PROJECT OVERVIEW

2026

The objective of this game is to to translate Gentle Monster’s 2026 Bouquet Collection into an interactive brand experience that deepens emotional engagement.

FULL CASE STUDY

THE IDEA
What if we change the mood of the 2026 Bouquet Collection to a time based eerie setting for a game?

THE OPPORTUNITY
What if we utilise the botanical elements from the collection, show the presence of a "Gentle Monster', chasing you through a maze structure to transform eyewear into a story based experience instead of just selling products to further connect with the audience?

THE PROCESS
The challenge was to create something visually compelling and to make the game as fun and challenging as possible. Inspired by The Room: Escape Hunt

Brand Research: Analyzed the brand's approach to storytelling, design strategy and philosophy.

Finding a connection: Researched and played their previous games to further establish the set for 'Between Doors' and how it can ties back into their current strategy.

Concept Development: Developed the concept of the game and extend that experience into the retail environment.

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PROJECT OVERVIEW 2026

THE IDEA What if we change the mood of the 2026 Bouquet Collection to a time based eerie setting for a game?

THE OPPORTUNITY What if we utilise the botanical elements from the collection, show the presence of a "Gentle Monster', chasing you through a maze structure to transform eyewear into a story based experience instead of just selling products to further connect with the audience?

THE PROCESS The challenge was to create something visually compelling and to make the game as fun and challenging as possible. Inspired by The Room: Escape Hunt

Brand Research: Analyzed the brand's approach to storytelling, design strategy and philosophy.

Finding a connection: Researched and played their previous games to further establish the set for 'Between Doors' and how it can ties back into their current strategy.

Concept Development: Developed the concept of the game and extend that experience into the retail environment.

PROJECT OVERVIEW

2026

THE IDEA
What if we change the mood of the 2026 Bouquet Collection to a time based eerie setting for a game?

THE OPPORTUNITY
What if we utilise the botanical elements from the collection, show the presence of a "Gentle Monster', chasing you through a maze structure to transform eyewear into a story based experience instead of just selling products to further connect with the audience?

THE PROCESS
The challenge was to create something visually compelling and to make the game as fun and challenging as possible. Inspired by The Room: Escape Hunt